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On this page

  1. The app
  2. Tags and hardware
  3. Your pictures
  4. Artwork in the app
  5. Availability
  6. Liability
  7. Changes and law
  8. Contact

Ink Tag, by Eluma Labs Ltd

Terms of Use

Last updated 7 November 2026

These terms apply when you use Ink Tag, provided by Eluma Labs Ltd (company number 17129588), 71-75 Shelton Street, Covent Garden, London WC2H 9JQ ("we", "us"). By using Ink Tag you agree to them.

The app

Ink Tag is licensed to you, not sold, under Apple's standard licence agreement for apps, together with these terms. If the two conflict, these terms apply where the law allows.

Tags and hardware

Ink Tag works with battery-free NFC e-ink tags that use supported protocols. It is an independent app and is not made, endorsed or supported by any tag manufacturer. Tag makers change their hardware, so we cannot promise that every tag will work.

Writing to a tag sends commands to its hardware. Follow the on-screen guidance and keep your phone still while sending. We are not responsible for a tag that is faulty, damaged, or left blank by an interrupted write, although in our experience sending again fixes it.

Your pictures

You are responsible for what you put on a tag. Only use photos you have the right to use, and do not use Ink Tag to display anything unlawful, hateful or meant to harass someone.

Artwork in the app

The stock photos, cartoon pals, Inky and the designs in Ink Tag belong to Eluma Labs Ltd. You may send them to your own tags and show them anywhere you like for personal use. Please do not extract them from the app, resell them, or use them to make a competing product.

Availability

Ink Tag is provided "as is". We aim to keep it working well, but we do not guarantee that it will be free of errors or that a particular feature will always be available. We may change or remove features.

Liability

To the extent the law allows, we are not liable for indirect or consequential loss. Nothing in these terms limits liability that cannot be limited under the law of England and Wales, or your statutory rights as a consumer.

Changes and law

We may update these terms and will post changes here. These terms are governed by the law of England and Wales.

Contact

[email protected]

Eluma Labs Ltd · Company no. 17129588 · 71-75 Shelton Street, Covent Garden, London WC2H 9JQ

Ink Tag

Put your photos and Inky's designs on battery-free e-ink tags, straight from your iPhone.

App

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Help

Support [email protected]

Legal

Privacy Policy Terms of Use

© 2026 Eluma Labs Ltd. Ink Tag is a product of Eluma Labs. Apple, iPhone and App Store are trademarks of Apple Inc.

Eluma Labs Ltd · Company no. 17129588 · 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. Registered in England and Wales.